LEXUS | IAA MOBILITY
In September 2025, Lexus arrived in Munich with a vision: to redefine luxury through innovation, sustainability, and immersive experiences. At IAA MOBILITY 2025, under the guiding theme “It’s All About Mobility,” Lexus presented a multi-dimensional showcase that speaks to the future of mobility in a seamless, meaningful way.
The Lexus stand mirrored a modular pavilion, where architectural minimalism meets digital elegance. Zones flowed into one another, promoting discovery at every step—just as in a well-arranged gallery where each display softly leads into the next.
The overall pavilion portrayed Lexus as more than a carmaker—it’s a creator of immersive, emotionally resonant spaces. The experience was designed to feel both personal and expansive, technology-driven yet graceful. Interactions with visitors were subtle and meaningful, echoing Lexus’ philosophy of thoughtful hospitality at every turn.
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